Pitch Perfect: Mastering the Art of Media Relations
Three journalists, three different media outlets, one question: is your brand “newsworthy?” Whether you are in the marketing and advertising industry, retail, or something as intricate as bioengineering, assisting the media’s ability to reach you is essential to the longevity and relevancy of businesses everywhere.
Join IABC Nashville Wednesday, March 20, for an in-depth panel discussion with some of the city’s most well-respected journalists as they share their insights on how to sharpen your storytelling skills and establish a good rapport with the media.
Panelists:
Stephanie Langston
Emmy-nominated reporter, WKRN
Ashley Haugen
Managing Editor, StyleBlueprint
Joel Stinnett
Reporter, Nashville Business Journal
Moderator:
Paul Ladd
Senior Correspondent & Director of Listener Response, World Christian Broadcasting
This lively discussion will cover best practices for business communicators reaching out to news outlets including:
- Researching Your Story Angle
- Anticipating Journalist Needs
- Proper Introductions and Correspondence
- Practicing Good Habits and Earning Favor
Event schedule:
11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch
