Category News

Member Spotlight: Julie K. Davis, APR, Brookdale Senior Living

By Kristin Appelman

On a continuous basis, IABC Nashville spotlights its diverse members through a Q & A feature. We are pleased to showcase IABC member Julie K. Davis, APR, Vice President of Communications at Brookdale Senior Living! 

When did you join IABC Nashville?

Way back in the mid-2000s, then- president of the chapter Sharon Harper invited me to give a presentation on a sensational case-study from my former job, a case-study that involved fraud, extortion, and a mouse necropsy to help determine the truth. The meeting was at World Christian Broadcasting headquarters so I met Paul Ladd right off the bat. I enjoyed meeting the people who came to the meeting and saw value in developing my professional network and skills through attending the monthly meetings.  I became active on the board, serving in a variety of positions, including President, over a ten year period, and found the work to be worthwhile.

What is your current position? How long have you been in this role?

VP Communications for Brookdale Senior Living. I just passed my seven-year anniversary with the company this past March.

How did you get started in this business?

College English major who was lucky enough to get into commercial radio and public television broadcasting. After some years of that, I decided to make the switch to corporate, so I got an M.S. in Corporate Communications since success in corporate communications requires more than just knowing how to make a TV show. 

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Father Knows Best: Local pros share insights on how fatherhood shapes leadership and trust

By Kellie Davie, APR

Over the past few months, I have been reading a lot about leadership and management to prepare for the Strategic Communications Management Professional™ (SCMP) Exam. One of the books I’m currently reading has been Building The High-Trust Organization. This research-heavy book discusses how trust shapes us as individuals and the ripple effect it from top to bottom. “High Trust” organizations and leaders share five key traits: 1) Competence (you know your stuff); 2) Openness and Honesty (self-explanatory: don’t lie) ; 3) Concern for Stakeholders (you care); 4) Reliability (you can be counted on), and; 5) Identification (shared values).

These traits impact us from a very early age, and we learn them from our first “supervisors”—our parents. With Father’s Day happening this Sunday, I am reminded of how my dad exemplified these traits. Now retired, my dad had a successful career in medical equipment/pharmaceutical sales that required him to travel frequently and work long hours. Despite this, he always made it a priority to spend time with me: trading tee times for tea parties and golf clubs for Barbies. Being the nerd that I am, I compared my dad’s parenting style, to the five key traits of high trust I’ve been studying:

  1. Competence – Dad is always my “Phone-A-Friend” when it comes to topics like car maintenance, home improvement advice, and random medical knowledge. He’s also an incredibly smart person and holds a master’s degree in management from SDSU.
  2. Openness and Honesty – You always know where he stands on an issue, even when you didn’t ask for his commentary.
  3. Concern for Stakeholders – He checks in daily to see how Max (my son) and I are doing. He genuinely cares about us.
  4. Reliability – Whenever I have been in a jam, he’s been there in a jiffy!
  5. Identification – He taught me the core values of decency, work ethic, strong communication skills, and kindness.

A 2019 Indeed survey, released for Father’s Day, highlighted that it’s not just moms who have work-life changes after having a child: 88% of dads said having a child changed how they viewed their career, with 87% citing different career goals and 77% saying they had new views on corporate culture, especially on trust.

In celebration of Father’s Day, I reached out to five local professionals who share their insights on how fatherhood has impacted their leadership styles and careers. These fathers, some of whom are also grandfathers, range from senior-level executives to retired freelancers. Despite being industries and life stages, these fathers have had to juggle working full-time, raising children, coaching little league, or attending dance recitals, while trying to squeeze in personal time and growth (and maybe an occasional football game). Here’s what they said.

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Back To Business: How Nashville communicators are helping our local economy open safely

By Kellie Davie, APR

It has now been nearly three months since the COVID-19 pandemic put a standstill on most businesses in our area and in the country. We are now starting to see a progression of businesses reopening, thanks to Nashville Mayor John Cooper announcing that we are in Phase 2 of the city’s “Roadmap for Reopening Nashville” plan on Memorial Day. Phase 2 allows restaurants and some businesses to open at 75% capacity and bring live music back to restaurants and bars. Salons, gyms, and attractions are allowed to open at 50% capacity, and gatherings of 25 people or less will be allowed.

The pandemic has changed the way businesses manage communications to stakeholders, with a constant ebb and flow of messaging taking place as new updates on the virus develop. IABC Nashville asked three of Nashville’s most seasoned business communicators what they are doing to maintain clear, concise, and consistent messaging. 

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June Log In and Lunch: “Creating Brand Experiences in an Age of Social Distancing”

Creating Brand Experiences in an Age of Social Distancing

As social distancing forces us to reevaluate plans for in-person meetings and events, providing meaningful, valuable experiences for your audiences is as important as ever. Shifting from face-to-face to a virtual platform requires more than simply scheduling a Zoom call.

Join us Wednesday, June 17 as Lindsay Bertelli, president and owner of REACH, guides through the strategy, tactics, and technology of creating valuable brand experiences in our new virtual environment. If your 2020 events have been moved online or you are exploring creative ways to reach participants virtually, this presentation will help you figure out how to get started and set you up for a successful shift.

Event Information

When: Wednesday, June 17 from Noon – 1 p.m.
Location: Online event via Zoom
Cost: Free for IABC Nashville members; $15 for non-members

Speaker

Lindsay Bertelli
President and Owner
REACH

About our speaker: Lindsay Bertelli

As Owner and President of REACH, Lindsay has over 15 years of in-depth experience in tour and event production as well as sponsorship management. Her work with top entertainment and corporate clients has made her a well-known force in the industry giving her the knowledge and expertise needed to navigate the growing, and increasingly interactive, sponsorship environment. With the launch of REACH, Bertelli combines her years of experience with novel and progressive sponsorship methods to create effective tactics appropriate for each client’s individual needs.

A graduate from Belmont University with a degree in Music Business, she began her career as a concert promoter at Moore Entertainment Group, ultimately affiliated with both TBA Entertainment and AEG Live. As Senior Project Manager, she managed eleven years of production and sponsorship for CMT On Tour – which involved artists Rascal Flatts, Keith Urban, Sugarland, Brad Paisley, and Jason Aldean. 

 

Reserve your spot for this informative event. See you there.

We are a diverse community.

IABC Nashville stands today and every day with our Black members, colleagues, partners, and the entire Black community. We stand with others around the globe to speak out against racism, promote understanding and inclusion, and to advance the message of decency and kindness.

Resources as we continue the conversation:

Chambers and community groups

IABC and other communications resources:

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