Category Events

Recap: “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections”

Thank you to all that attended our final professional development event of 2020, “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections,” featuring Jeremi Griggs, President of The J. Benjamin Group. We hope you enjoyed learning some new strategies to genuine consumer connections through authentic and innovative brand strategies. Key insights gained from this hour-long presentation include:
  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.

We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.
 

Webinar Recording

Presentation Slides

 

November Professional Development Event: Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections.

About the Event

“Brand Relevance” is a messaging approach based on a belief that long-term success begins by focusing on being relevant to your desired customer. Relevance generates genuine consumer connections. Genuine consumer connections generate value for customers. Value generates loyalty. Loyalty generates advocacy. It takes a willingness to be bold, to be focused on a single value proposition, and to have that proposition build and shape how your organization presents itself to others.

  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.

 

Free for IABC members and $15 for non-members.

 

Get Tickets

That’s a Wrap on the 2020 Music City Gold Pen Awards!

Thank you for joining us in recognizing business communicators from across Middle Tennessee and Southern Kentucky for their professional achievements and brand campaigns.

About the Event

IABC Nashville broadcasted the 2020 Music City Gold Pen Awards on November 2 on Facebook Live. Danielle Breezy, Chief Meteorologist from WKRN-TV Nashville News 2, served as emcee, and singer-songwriter and American Idol semi-finalist Sarah Lake was the musical guest. A total of 36 awards were presented in categories ranging from change communications to nonprofit campaigns. Photos from the awards celebration are posted here.

From Our President 

“It is an honor for our chapter to recognize these communications professionals for their outstanding work and campaigns,” said Mollye Dietrich, IABC Nashville president. “From internal communications teams to public relations agencies, this year’s group of winners displayed the very best in business communications throughout Middle Tennessee and Southern Kentucky and are paving the way for our region to be recognized as one of the nation’s top locations to be a communications professional.” 

Congratulations To Our Award Winners! 

The award winners represented a range of industries, including strategic communications, public relations, non-profit, marketing, media relations, healthcare, and more. The teams at GSH Media and Keycom both took home numerous awards for their work in media relations, nonprofit campaigns, publications, audio/visual, social media programs, and special events. Words By Joe Diorio received the Best of Show award for the writing entry “A Few Words About Words” receiving the highest score out of all submissions. This year’s award winners and categories include:

Read More

October Professional Development Event: “Stepping Out of the Box: Working Together to Communicate Effectively Across Cultures”

Join IABC Nashville on Wednesday, October 21, at 12:00 PM CDT on Zoom for an insightful conversation on communications and culture with Diana Sanchez-Vega, owner of Sanchez-Vega Communications. Diana will discuss acculturation’s reciprocal process – where host communities and newcomers often find themselves engaged in planned and serendipitous interactions- and how cultural humility can propel effective communication in any multicultural setting. Diana will also address the benefits of stepping out of the box when communicating with limited English proficient speakers to engage in mutually productive dialogue.

Attendees will learn more about the following:

  • How to effectively communicate across cultures in both professional and personal settings
  • How to confidently manage cultural barriers to achieve common goals
  • How to think more broadly in a multicultural scenario to ensure everyone feels included and respected

About the Speaker:

Diana Sanchez-Vega is a bilingual employee trainer, speaker, and Spanish interpreter/translator. She also coaches bilingual individuals to find work. Since 2003, Diana’s business, Sanchez-Vega Communications, facilitates interactions and learning processes to empower others to have more profitable and effective communications.

A twice nationally certified Spanish medical interpreter, Diana holds a Master of Arts in Psychological Studies and a Bachelor’s of Science in International Business. She also speaks intermediate Portuguese and is versed in French.

Raised in the duality of the Anglo-Argentine environment, Diana learned at an early age how to navigate between two cultures, two belief systems, and two social classes. Once in the US, Diana immersed herself in a true process of acculturation by engaging with the communities where she lived. She has served as an advisor for multiple local nonprofit and government organizations, and in 2007, Diana received Nashville Business Journal’s Women of Influence Award for nonprofit leadership.

Free for IABC Members and $15 for Non-Members

Reserve your spot today!

Recap: “Difficult Conversations: Keeping Your Cool Under Pressure” September Professional Development Event

Thank you to those that attended our September professional development event, “Difficult Conversations: Keeping Your Cool Under Pressure.” We hope you enjoyed learning some new strategies to maintain your composure and confidence during a conflict or awkward moments. This hour-long panel discussion covered practical strategies and techniques for maintaining your composure during these challenging workplace conversations, including:
 
▪ Protecting valuable professional relationships despite personal disagreements or challenging interactions
▪ Managing challenging discussions with peers, colleagues, and superiors in the workplace
▪ Taking accountability for our role in the direction and outcomes of difficult conversations
▪ Overcoming fear and misunderstanding about financial matters
 
Panelists:
  • Teresa Bailey, Wealth Strategist, Waddell & Associates
  • Kristin Story Baron, PHR, Director, HR Business Partner Corporate Shared Services, Loews Hotels
  • Judith Meyer, Assistant Vice President, Business Risk Solutions, HCA Healthcare
Moderator:

We are thrilled that the presenters have provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.

 

Webinar Recording

Download Presentation Slides

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