• Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
• Develop a framework of discovery to uncover meaningful insights.
• Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.

• How to effectively communicate across cultures in both professional and personal settings
• How to confidently manage cultural barriers to achieve common goals
• How to think more broadly in a multicultural scenario to ensure everyone feels included and respected

About the Speaker:

Diana Sanchez-Vega is a bilingual employee trainer, speaker, and Spanish interpreter/translator. She also coaches bilingual individuals to find work. Since 2003, Diana’s business, Sanchez-Vega Communications, facilitates interactions and learning processes to empower others to have more profitable and effective communications.

A twice nationally certified Spanish medical interpreter, Diana holds a Master of Arts in Psychological Studies and a Bachelor’s of Science in International Business. She also speaks intermediate Portuguese and is versed in French.

Raised in the duality of the Anglo-Argentine environment, Diana learned at an early age how to navigate between two cultures, two belief systems, and two social classes. Once in the US, Diana immersed herself in a true process of acculturation by engaging with the communities where she lived. She has served as an advisor for multiple local nonprofit and government organizations, and in 2007, Diana received Nashville Business Journal’s Women of Influence Award for nonprofit leadership.

We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.