All posts by Kerry Burke

Panel discussion: Entrepreneurship in Communications

With the end of the year fast approaching, many business communicators are reflecting on the next steps for their brands and careers. What does it take to launch a freelance career or establish an agency? How can businesses and in-house communicators benefit from hiring a freelancer or agency to help take their brands to the next level?
 
Join us Wednesday, November 13 for an in-depth panel discussion with some of Nashville’s most well-respected communications entrepreneurs as they share their insights on what communicators should do when starting their own business, and what in-house communicators should consider when hiring and working with an agency.

Meet our panelists  

 
Janet Kurtz, CHDM
President & Founder, Kurtz Hospitality Marketing
 
Angie Boyd-Chambers
President & Founder, Boyd-Chambers Communications
 
 
 
 
Mike Smith
President, Founder & Chief Marketing Strategist, Conjure
 
 
Moderator: Kellie Davie
Managing Director & Founder, Keycom
Vice President of Professional Development, IABC Nashville

Event information 

Schedule

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Location

Saltine
1918 West End Avenue
Nashville, TN 37203
 
Saltine is located in the old Blackstone building. Ample parking is available in the lot adjacent to the restaurant.

About the event   

The panel discussion will include:
  • What to consider when starting your own business in the communications field.
  • Balancing creativity and client work with business operations.
  • Client relations: The good, the bad, and the savvy.
  • How companies and in-house communicators can maximize their agencies for long-term ROI. 

Reserve your spot

Register today – we look forward to seeing you there! 

Thank you to our sponsor!

Special thanks to our November 2019 luncheon sponsor: Keycom. 

November mixer: End of year holiday soirée

Let’s eat, drink and be merry with the best communicators around! Join IABC Nashville at STK Nashville Thursday, November 7 for our last networking mixer of the year. Enjoy tasty libations, snacks and engaging conversation with fellow communications pros as we celebrate a successful 2019.

Event information

STK Nashville 
700 12th Avenue S
Nashville, TN 37203

Thursday, November 7, 2019 
5:00 p.m. – 7:00 p.m. 

Parking / transportation options  

  • Lyft / Uber
  • $5 valet at STK Nashville 
  • Park on your own in a nearby parking lot or metered spot 

Reserve your spot for our last mixer of 2019!

Members are FREE and non-members are $10 to attend! Prepay only. Registration will not be taken at the door. 

We can’t wait to see you there!

Research & Analytics: Converting Data into Brand ROI

Traditionally, market research and data analytics operate as two separate entities and are viewed as distinct functions: the former focused on consumer perception and the latter on insights obtained through internal resources such as sales, profits, and projections. The big question is: how can business communicators combine analytics and market research together to execute successful campaigns for their brands?

Join us Wednesday, October 16 for an in-depth conversation with Heather Ball, Vice President of Marketing for 20|20 Research, as she shares her insights on how to effectively use research and data to make strategic marketing communications decisions for your brand.

Topics in this presentation will include:

  • Audience Identification: Identifying the right audiences to target and anticipating their needs
  • Brand Perception: Where does your company land in its market and industry?
  • Customer Experience: Keeping customer satisfaction and brand reputation strong based on feedback and data.
  • Direct & Social Feedback: Using analytics to understand what’s working and what isn’t for your audience.

About our presenter 

Heather Ball is Vice President of Marketing for 20|20 Research.  In this role, she is responsible for strengthening the company’s brand, as well as the development of the marketing strategy and campaigns. Before joining 20|20, Heather held a variety of marketing and communications positions in the financial services and banking industry, most recently serving as Director of Marketing for Comdata.  She has an MBA from Vanderbilt University. 

Event information

Schedule

11:30am-12pm – Networking
12:00pm-1pm – Presentation and lunch

Location

Waller Law
Nashville City Center
511 Union Street, Suite 2700
Nashville, TN 37219

Parking / transportation  

  • Ride share options: Uber / Lyft 
  • Waller Law Parking Garage on Union Street (limited visitor spots) — validated by Waller Law
  • Open Lot (as part of the Waller Law building) on 6th Avenue
  • Valet at the Hermitage Hotel – $13 up to 2 hours, $18 over 2 hours
  • Parking garages at the Library or McKenzie Methodist Church (one block away) 

Reserve  your spot!

Register today – we look forward to seeing you! 

That’s a wrap on the 2019 Music City Gold Pen Awards!

Thank you for joining us in recognizing business communicators from across Middle Tennessee and Southern Kentucky for their professional achievements and brand campaigns.

About the event

We presented the 2019 Music City Gold Pen Awards on August 28 in Nashville. Danielle Breezy, Chief Meteorologist from WKRN-TV Nashville News 2, served as emcee and presented 38 awards in categories ranging from internal communications to nonprofit campaigns. Photos from the event are posted on IABC Nashville’s Facebook page.

From our president 

“It is an honor for our chapter to recognize these communications professionals for their outstanding work and campaigns,” said Sarah “Birdie” Loeffler, IABC Nashville president. “From internal communications to public relations agencies, this year’s group of winners displayed the very best in business communications throughout Middle Tennessee and Southern Kentucky and are paving the way for our region to be recognized as one of the nation’s top locations to be a communications professional.” 

Thank you to our sponsors! 

This year’s event was sponsored by Keycom, a lifestyle marketing communications firm, and Tracy K. Johnson from Camera Sutra Stud.io photography.

Congratulations to our award winners! 

The award winners represented a range of industries, including strategic communications, public relations, non-profit, marketing, media relations, health care, and more. The teams at Keycom and McNeely, Pigott and Fox (MP&F) Strategic Communications both took home numerous awards for their work in change communication, community relations, government communications, communication research, nonprofit campaigns, media relations, corporate social responsibility, and special events. This year’s award winners include:

  • Kerry Burke, Cigna
  • Jacob Burns, MP&F Strategic Communications
  • Nancy Cooper & Dr. Forbes Walker, Aries Clean Energy
  • Kellie Davie, Keycom, Nashville Fashion Week
  • Julie Davis & Sharon Harper, Brookdale Senior Living
  • Laura Haynes, MP&F Strategic Communications, First Bank
  • Drew Ruble & Carol Stuart, Middle Tennessee State University
  • Genma Holmes, GSH Media
  • Jessica Hopson, Lovell Communications
  • Sarah Hunt-Blackwell, MP&F Strategic Communications
  • Paul Ladd, World Christian Broadcasting
  • Birdie Loeffler, NDC, Inc.
  • Sara Salisbury, MP&F Strategic Communications
  • Julia Stump, Volkert
  • Millie Wert, MP&F Strategic Communications

 

A Pulse Check on Today’s Health Care Industry

HIPAA. The Affordable Care Act. Patient Experience. Artificial Intelligence. These are just some of the many issues facing health care professionals and the stakeholders they serve. In today’s evolving health care industry, what can business communicators do to stay current and be mindful of new regulations, wellness consumerism and changing health delivery systems? 

Join us Wednesday, September 18, for an in-depth panel discussion with some of Nashville’s most well-respected health care communications experts as they share their insights on what communicators should do when working with various health care brands.

Panelists

Michael Graham
Senior Manager of Strategic Marketing Services, LifePoint Health

 

Mara Naylor
Public Relations Manager, Centerstone

 

Christopher Foust
Director of Marketing, SpecialtyCare

Joe Hagan
AVP of Public Relations and Communications, HCA Healthcare’s TriStar Division

 

Moderator: Mollye Dietrich
Instructional Designer II and Communications Specialist at HCA Healthcare
President-Elect, IABC Nashville

Event information:

Schedule

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Location

Center for Medical Interoperability
oneC1TY
8 City Boulevard, Suite 202
Nashville, TN 37209

Parking is available under the oneC1TY building in the garage. Then take the elevators to the 2nd floor and you will arrive at Suite 203. Our luncheon will be held in Boardroom 206 & 207.

About the Event

This panel discussion will include:

  • Using paid and earned media to boost health care communication efforts.
  • Understanding growth trajectory for the future: health delivery systems, advances in medical science and an aging population.
  • Crafting brand messaging that aligns with proper health literacy and risk communications.
  • Addressing ethics in health care communications. 

Reserve your spot

Register today – we can’t wait to see you there! 

Thank you to our sponsor! 

Special thanks to our September 2019 luncheon sponsor: Goldner Associates.

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