Communicating Under Pressure: The Story of @NashSevereWx and How They Grew Their Platform to 235,000+ Followers

You’ll learn:

• The importance of implementing social media into your marketing efforts
• How to grow a healthy social media following and keep your audience engaged
• Tips for strategically communicating during such unpredictable times 

Our discussion will feature:

• Will Minkoff –  Partner, Nashville Severe Weather

Will Minkoff is an insightful and experienced preparedness planner. He has significant planning and training experience in healthcare, public safety, education, and non-profit sectors. Most notably he has consulted on continuity and emergency operations planning initiatives for nine different state emergency management agencies (EMAs), 14 of the 40 largest cities in the U.S. But this is just a day job. 

Will is also a partner in the time-consuming and difficult-to-manage weather media company, Nashville Severe Weather. The three partners at Nashville Severe Weather have received national attention for their detailed and witty weather analysis. Over their 10-year “career” they have won the Walter J. Bennett Public Service Award from the National Weather Association and a Distinguished Service Award from National Oceanic and Atmospheric Administration (NOAA). 

This will be an interactive discussion with plenty of time for Q&A. To submit a question in advance, please send us an email.

Get your tickets now!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Preparing your Organization for a Post-pandemic Economy

Good news! Economic growth has returned. The bad news is that workers have not. Join us on Wednesday, February 23, at Noon (CT) on Zoom as David Waddell, CEO and Chief Investment Strategist of Waddell & Associates, explains what the economy will look like, how to plan for 2022 and beyond, and some of the best ways of communicating those plans with your stakeholders.

You’ll learn:

• Economic forecasts for 2022 and beyond
• How to compete for new talent without a growing workforce
• Talking points to help you communicate changes to the economy, supply chain disruptions, and inflation with your clients, customers and stakeholders

Our discussion will feature:

• David Waddell –  CEO, Waddell & Associates

This will be an interactive discussion with plenty of time for Q&A. To submit a question in advance, please send us an email.

Get your tickets now!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

October is Cybersecurity Awareness Month, and we want to help you learn to be cyber-smart.

Cybersecurity threats can happen to anyone at any time. Are you prepared? Learn how to prepare for potential threats and respond like a pro! Join us on Thursday, October 28, at Noon (CT) on Zoom to learn how to protect your technology from vulnerabilities and how to protect or repair your reputation if you fall victim to a cybersecurity breach.

You’ll learn:

• Steps to keep your organization and your personal technology safe
• The right virtual meetings settings to ensure your virtual event is protected
• Cybersecurity tips for communication professionals
• How to think like a PR pro to respond and recover from a cybersecurity breach

Our discussion will feature:

• James Fields – Founder and CEO, Concept Technology Inc.
• Amanda Maynord – Senior Advisor, Lovell Communications

This will be an interactive discussion with plenty of time for Q&A. To submit a question in advance, please send us an email.

Get your tickets now!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Secrets to Writing Award Submissions That Get You Recognized 

It’s officially awards season and if you’re among those talented, savvy communicators who’s put in the time and yielded award-winning results, you should be recognized for it…and it starts with your award submission. 

Believe it or not, sometimes the difference between a winner and just another award entry isn’t the quality of the project, but the quality of the entry itself. 

That can lead to all sorts of doubts. We get it, and we’re here to help you out. We hosted a rockstar panel of judges, past winners, participants and experts who shared the benefits of entering (and winning!) a Music City Gold Pen Award, key “dos and don’ts” to create a winning entry and how to tell a compelling story without ditching the analytics. They also offered an inside look at awards entries from a judge’s perspective.

Missed the session? Download our 8 Most Important Takeaways or click below to watch the recording on-demand. Don’t forget to submit your MCPGA application by June 24!

For more information, visit our Awards page >>

Thank you to our panelists:

• Eric Berrios – VP of Recognition, IABC Atlanta
• Genma Holmes – VP at Large, IABC Nashville
• Javier Solano – Vice President, MP&F Strategic Communications
• Moderator: Katie Adkisson, APR, VP of Awards, IABC Nashville

Digital Marketing Unplugged: Embracing New Strategies in a New Normal

Join our panel of experts for a discussion on making the shift to embrace new online data, and reach our audience in a compelling way.

About this Event
There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.” There’s a new, heavy reliance on technology to stay connected, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.

The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, apply it to winning strategies, and embrace our new normal.

You’ll learn:

• Effective email marketing that catches people’s time and attention
• Rapid fire social media content strategies and hacks
• SEO & data analytics to stay ahead of Google trends

About the Panelists:

Knight Stivender

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrated marketing and data analytics for MP&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy. She has led account teams for ADS Security, Log Still Distillery, United Way of Middle Tennessee, Solstice Senior Living, Bone and Joint Institute of Tennessee, and the University of Pennsylvania.

Prior to her role at MP&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.

GET TICKETS NOW!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.