Professional Development Luncheon: The Power of Podcasting

Get into the heads of your audience, literally! Podcasting has become one of the most effective ways to foster brand loyalty with existing customers and build relationships with new ones. Learn how to harness the power of one of the most effective content marketing tools in existence.

Join us Wednesday, February 19 as Christopher Foust guides us through the strategy, tactics and technology of podcasting. If your 2020 marketing goals include trying new platforms or finding creative ways to reach your audiences, this presentation will jump-start your path to achieving those goals.

Event Information

11:30 a.m. – Noon: Networking
Noon – 1 p.m.: Lunch and presentation

Location

Channel to Channel inside the Packaging Plant
Wedgewood-Houston
507 Hagan Street, Suite A
Nashville, Tennessee 37203
(Parking available in the gravel lot across the street)

Speaker

Christopher J. Foust
Chief Marketing Officer & Co-Founder
Motus Creative Group

About our speaker: Christopher J. Foust

Christopher J. Foust is the co-founder of Motus Creative Group, a podcast and marketing agency working with some of the largest brands in healthcare, entertainment, retail, and politics. He brings over 17 years of entrepreneurial and marketing experience, assisting organizations of all sizes connect with their ideal clients, mobilize their employees as advocates and do more good in the world through effective branding.

Foust utilizes a diverse background as a touring musician and competitive boxer to construct a fresh outlook and approach to branding and marketing, where innovation and creativity are the most effective forces in achieving success.

Motus Creative Group harnesses the power of podcasting and content marketing to help their partners define their brand message in the marketplace, solidify their authority in their respective industries, and use the podcast platform to increase employee engagement.

Reserve your spot for this informative event. See you there.

“Let Me Get This Straight”: When Identity Politics Becomes Identity Language

Plenty of articles have been written about achieving gender parity in the PR profession. But what nobody’s talking about is the collision course we’re heading for as communicators when gender parity meets gender neutrality. Can we—should we—be gender-agnostic in the workplace? What are the issues? How can communicators influence the conversatio

On January 22, Michael Deas, ABC, SCMP, took us on a deep-dive into this topic, comparing current AP style guidelines with practical workplace realities.

Our presenter:
Michael Deas, ABC, SCMP
Director of Communications and Public Relations, Volkert, Inc.

Michael Deas, ABC, SCMP, is at his heart a teacher and a writer but professionally, he has never been either of those. Instead, he has poured his ability into a variety of roles over his 34-year career: editor, missionary, translator, marketing manager, corporate communications manager, and communications director. Currently, Mike leads all internal and external communication at Volkert, Inc., an infrastructure engineering firm based in Franklin, Tennessee. Prior to this position, Mike was an independent consultant with Ideas Abound, LLC, a marketing communications agency that he and his wife Colleen owned and operated.

Mike has been a member of IABC for 23 years, a past president of IABC South Carolina, an Accredited Business Communicator since 2004, and a Strategic Communication Management Professional since October 2018. Mike is also a fluent German speaker and certified translator and interpreter.

His wide range of experience in communication roles–for companies large and small, public and private, for-profit and nonprofit, on both sides of the Atlantic, in two languages–equips him with insight on the challenges facing today’s communicators.

Panel discussion: Entrepreneurship in Communications

With the end of the year fast approaching, many business communicators are reflecting on the next steps for their brands and careers. What does it take to launch a freelance career or establish an agency? How can businesses and in-house communicators benefit from hiring a freelancer or agency to help take their brands to the next level?

Join us Wednesday, November 13 for an in-depth panel discussion with some of Nashville’s most well-respected communications entrepreneurs as they share their insights on what communicators should do when starting their own business, and what in-house communicators should consider when hiring and working with an agency.

Meet our panelists

Janet Kurtz, CHDM

President & Founder, Kurtz Hospitality Marketing

Angie Boyd-Chambers

President & Founder, Boyd-Chambers Communications

Mike Smith

President, Founder & Chief Marketing Strategist, Conjure

Moderator: Kellie Davie

Managing Director & Founder, Keycom

Vice President of Professional Development, IABC Nashville

Event information

Schedule

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Location

Saltine

1918 West End Avenue

Nashville, TN 37203

Saltine is located in the old Blackstone building. Ample parking is available in the lot adjacent to the restaurant.

About the event

The panel discussion will include:

What to consider when starting your own business in the communications field.
Balancing creativity and client work with business operations.
Client relations: The good, the bad, and the savvy.
How companies and in-house communicators can maximize their agencies for long-term ROI.

Reserve your spot

Thank you to our sponsor!

Special thanks to our November 2019 luncheon sponsor: Keycom.

November mixer: End of year holiday soirée

Let’s eat, drink and be merry with the best communicators around! Join IABC Nashville at STK Nashville Thursday, November 7 for our last networking mixer of the year. Enjoy tasty libations, snacks and engaging conversation with fellow communications pros as we celebrate a successful 2019.

Event information

STK Nashville
700 12th Avenue S
Nashville, TN 37203

Thursday, November 7, 2019
5:00 p.m. – 7:00 p.m.

Parking / transportation options

Lyft / Uber
$5 valet at STK Nashville
Park on your own in a nearby parking lot or metered spot

Reserve your spot for our last mixer of 2019!

Members are FREE and non-members are $10 to attend! Prepay only. Registration will not be taken at the door.

We can’t wait to see you there!

Research & Analytics: Converting Data into Brand ROI

Traditionally, market research and data analytics operate as two separate entities and are viewed as distinct functions: the former focused on consumer perception and the latter on insights obtained through internal resources such as sales, profits, and projections. The big question is: how can business communicators combine analytics and market research together to execute successful campaigns for their brands?

Join us Wednesday, October 16 for an in-depth conversation with Heather Ball, Vice President of Marketing for 20|20 Research, as she shares her insights on how to effectively use research and data to make strategic marketing communications decisions for your brand.

Topics in this presentation will include:

Audience Identification: Identifying the right audiences to target and anticipating their needs
Brand Perception: Where does your company land in its market and industry?
Customer Experience: Keeping customer satisfaction and brand reputation strong based on feedback and data.
Direct & Social Feedback: Using analytics to understand what’s working and what isn’t for your audience.

About our presenter

Heather Ball is Vice President of Marketing for 20|20 Research. In this role, she is responsible for strengthening the company’s brand, as well as the development of the marketing strategy and campaigns. Before joining 20|20, Heather held a variety of marketing and communications positions in the financial services and banking industry, most recently serving as Director of Marketing for Comdata. She has an MBA from Vanderbilt University.