Category Professional Development

professional development

January Professional Development Event: Through a Glass Darkly: Increasing Transparency in Talent Acquisition

Learn some of the key ways employers and job seekers can be more visible in an unfamiliar job market.

 About the Event

In this COVID era, navigating the job market has created an immense amount of challenges–for both employers and candidates alike. Visibility and transparency have never been more important in order to stay competitive and relevant whether you’re in the job market at this time or not.

Join us to hear from Marketing Manager, Michael Deas, ABC, SCMP, as he takes us through his journey from hardship to triumph, and the valuable discoveries he made along the way.

You’ll learn:

  • Tips to be more transparent and visible in your job search
  • How to “stand out” from the competition as a hiring employer or a job seeker
  • Recommended, and not so recommended, tools and platforms to help your success rate

About the Speaker: Michael Deas

Michael Deas, ABC, SCMP, has filled a number of diverse roles over his 36-year career: editor, missionary, translator, marketing manager, corporate communications manager, and communications director. Currently, Mike is Marketing Manager for the Lee Company, a $300-million home and facility services firm in Franklin, Tennessee.

Mike has been a member of IABC for 24 years, a chapter president of IABC South Carolina, an Accredited Business Communicator since 2004, and a Strategic Communication Management Professional since 2018. In 2020 Mike served on the board of IABC Nashville and was named IABC Nashville’s “Communicator of the Year.” He has been recognized 15 times with awards for excellence in communication.

His wide range of experience in both internal and external communication roles–for companies large and small, public and private, for-profit and nonprofit, on both sides of the Atlantic, in two languages–equips him with insight into the challenges facing today’s communicators.

 

Free for IABC members and $15 for non-members.

 

Get Tickets

Recap: “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections”

Thank you to all that attended our final professional development event of 2020, “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections,” featuring Jeremi Griggs, President of The J. Benjamin Group. We hope you enjoyed learning some new strategies to genuine consumer connections through authentic and innovative brand strategies. Key insights gained from this hour-long presentation include:
  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.

We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.
 

Webinar Recording

Presentation Slides

 

November Professional Development Event: Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections.

About the Event

“Brand Relevance” is a messaging approach based on a belief that long-term success begins by focusing on being relevant to your desired customer. Relevance generates genuine consumer connections. Genuine consumer connections generate value for customers. Value generates loyalty. Loyalty generates advocacy. It takes a willingness to be bold, to be focused on a single value proposition, and to have that proposition build and shape how your organization presents itself to others.

  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.

 

Free for IABC members and $15 for non-members.

 

Get Tickets

Recap: “Stepping Out of the Box: Working Together to Communicate Effectively Across Cultures” October Virtual Professional Development Event

Thank you for attending our September professional development event, “Stepping Out of the Box: Working Together to Communicate Effectively Across Cultures,” featuring Diana Sanchez-Vega, owner of Sanchez-Vega Communications. We hope you enjoyed learning some new strategies to work with diverse audiences while gaining new insights on how others receive and interpret targeted messaging. This hour-long presentation addressed the benefits of stepping out of the box when communicating with limited English proficient speakers to engage in mutually productive dialogue, including:
  • How to effectively communicate across cultures in both professional and personal settings
  • How to confidently manage cultural barriers to achieve common goals
  • How to think more broadly in a multicultural scenario to ensure everyone feels included and respected

About the Speaker:

Diana Sanchez-Vega is a bilingual employee trainer, speaker, and Spanish interpreter/translator. She also coaches bilingual individuals to find work. Since 2003, Diana’s business, Sanchez-Vega Communications, facilitates interactions and learning processes to empower others to have more profitable and effective communications.

A twice nationally certified Spanish medical interpreter, Diana holds a Master of Arts in Psychological Studies and a Bachelor’s of Science in International Business. She also speaks intermediate Portuguese and is versed in French.

Raised in the duality of the Anglo-Argentine environment, Diana learned at an early age how to navigate between two cultures, two belief systems, and two social classes. Once in the US, Diana immersed herself in a true process of acculturation by engaging with the communities where she lived. She has served as an advisor for multiple local nonprofit and government organizations, and in 2007, Diana received Nashville Business Journal’s Women of Influence Award for nonprofit leadership.

 

We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.

 

Webinar Recording

Presentation Slides

 

 

 

Call for Nominations: 2021 IABC Nashville Executive Board

Interested in getting more involved with IABC Nashville, or do you know a current member who is? Call for nominations, including self-nominations, are now open for the 2021 IABC Nashville Executive Board of Directors between now and Thursday, November 5. Questions on the nomination process? Contact nominating chair/past president Birdie Loeffler at birdieloeffler@gmail.com. All applicants/nominees must be active IABC members in good standing to be eligible.

2021 IABC Nashville Available Board Positions

President-Elect: This role is responsible for supporting the President and to act in the absence of the President as needed at Board meetings and chapter events. The President-Elect serves on the Executive Board for three years, automatically assuming the Presidency in year two and the role of Past-President in year three.

Secretary: This role is to keep a record of all the proceedings of the Chapter; sign all certified copies of acts of the Chapter; maintain official Chapter record books, Bylaws, policies, procedures, and other documents; prepare Board meeting notices and orders of business; and perform other duties necessary to the office or as prescribed by the President, the Executive Board.

Vice President of Finance/Treasurer: This role is to serve as treasurer and chief financial officer of the Chapter; chair the Finance Committee; be responsible for deposit, safekeeping, and disbursement of the funds of the Chapter; maintain records concerning receipts, expenditures, and assets of the Chapter; prepare an annual budget and dues recommendations for the Chapter; prepare full and interim financial reports as directed by the Executive Board and the IABC Chapter/Region Finance Guide.

Vice President of Membership: This role is to promote membership benefits, establish objectives to oversee initiatives to increase and retain members and provide measurement of results. Build meaningful relationships with prospective and current members, and resolve membership-related issues.

Vice President of Professional Development: This role is responsible for all aspects of the professional development events, securing presenters, presenter relations, communications, pre-event/onsite logistics, measurement, other opportunities related to learning, and continuing education for members.

Vice President of Communications: This role works in tandem with the Vice President of Social Media to develop, execute, and monitor an all-encompassing communications plan for the Chapter. Responsible for regularly updating the Chapter website and handling all aspects of email communications to promote events, membership, sponsorship, and networking opportunities.

Vice President of Social Media: This role works in tandem with the Vice President of Communications to develop, execute, and monitor an all-encompassing communications plan for the Chapter. Responsible for regularly updating various Chapter social media accounts and handling all aspects of public relations to promote events, membership, sponsorship, and networking opportunities.

Vice President of Awards: The Vice President of Awards is responsible for managing/developing the annual Music City Gold Pen Awards program. This includes fostering reciprocal chapter judging relationships, call for entries communications and submissions, promotion, and measurement. They also coordinate and communicate with award submitters and manage the Chapter judging platform.

Vice Presidents at Large: Up to three (3) Vice Presidents at Large may be added to the Executive Board at the discretion and for a duration, as determined by the Executive Board in order to manage specific timely projects and issues of the Chapter. For 2021, possible projects to be assigned to Vice Presidents at Large include event planning, sponsorship management, and diversity and inclusion efforts.

Apply/Nominate Today!

Read More

error

Enjoy this blog? Please spread the word :)