Digital Marketing Unplugged: Embracing New Strategies in a New Normal

Join our panel of experts for a discussion on making the shift to embrace new online data, and reach our audience in a compelling way.

About this Event
There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.” There’s a new, heavy reliance on technology to stay connected, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.

The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, apply it to winning strategies, and embrace our new normal.

You’ll learn:

• Effective email marketing that catches people’s time and attention
• Rapid fire social media content strategies and hacks
• SEO & data analytics to stay ahead of Google trends

About the Panelists:

Knight Stivender

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrated marketing and data analytics for MP&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy. She has led account teams for ADS Security, Log Still Distillery, United Way of Middle Tennessee, Solstice Senior Living, Bone and Joint Institute of Tennessee, and the University of Pennsylvania.

Prior to her role at MP&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.

GET TICKETS NOW!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Outbranding: Building a Winning Personal Brand in 2021

A strong personal brand should be constantly evolving, especially given last year’s tidal waves. Join us to learn how to refresh yours!

About this Event

How you appear online has become more important than ever–especially in the last year as almost every interaction has been through a video call, social media engagement, or some form of digital communication.

These days, almost all of how you present yourself online relies on a strong, personal brand that translates just as well digitally as it does in person–and that’s precisely what Ebony R. Lincoln, MBA will shed valuable light on.

You’ll learn:

• How to properly identify your personal brand
• How to build your online presence – where can we build trust and add value?
• How to activate and integrate a working strategy that’ll stick

About the Speaker: Ebony R. Lincoln

As a 20-year industry veteran, Ebony has developed and nurtured major brands like Edward Jones, State Farm Insurance, Ameren, Astellas and Change Healthcare. Now, she uses her expertise to help individuals develop their own personal brand delivering dynamic discussions, and providing one-on-one, tailored branding and communication consult sessions.

She’s the winner of several branding, marketing and communications awards by Public Relations Student Society of America, and a multiple award winner in the branding, marketing and communications category by UM Association of Communicators. She’s been awarded Employee of the Quarter by StateFarm Insurance several times and is the recipient of the Star Award and Team Stats Leaders by Astellas Pharmaceutical Company.

GET TICKETS NOW!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Thank you to all that attended our this month’s professional development event, “The ROI of Nice,” featuring Dave Delaney, author, speaker and trainer. We hope you enjoyed learning from Dave how to keep your business prospects engaged, keep your clients happy, keep your revenue increasing, and keep your culture thriving. Key insights gained from this hour-long presentation include:

Thank you to all that attended our first professional development event of 2021, “Through a Glass Darkly: Increasing Transparency in Talent Acquisition,” featuring Michael Deas, ABC, SCMP, Marketing Manager at Lee Company. We hope you enjoyed hearing Mike’s recommendations for improving the disconnect between those seeking jobs and those seeking to fill them based on his personal seven-month job-search experience last year. Key insights gained from this hour-long presentation include: