IABC Nashville Presents: Holiday Mixer | Communications + Marketing Mixer

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Note: We kindly ask that all attendees be vaccinated against COVID-19 or receive a negative COVID-19 test within 48 hours of the event. If you aren’t feeling well, please adhere to CDC guidance and stay at home.

2021 has been quite the year. And the past two years have been challenging, to say the least. Through the highs and lows, the members of our IABC Nashville family have risen to the occasion with thoughtfulness, professionalism, and support for one another.

I am immensely grateful for IABC and the professional and personal opportunities this organization offers. Serving as Nashville’s chapter president has helped me grow in many ways – as a leader, communicator, and as a person – and I am thankful for our members, friends and board members who have supported this growth.

I am incredibly proud of what we have accomplished together this year. We facilitated five top-notch professional development sessions, celebrated our communications peers through our awards program, hosted valuable in-person networking events, and received IABC Chapter Management Awards for Diversity, Equity, and Inclusion, and Chapter Events. None of this would be possible without our dedicated and passionate board of directors, and I’d like to extend a huge thank you to our board members for all their contributions this year.

It has been an honor to serve alongside this wonderful group of people, and I’m excited to see the momentum continue in 2022.

As we look to transition into the new year, we also transition our IABC Nashville board (see our announcement of new officers below). Please join me in congratulating and welcoming our 2022 IABC Nashville board of directors. I am absolutely thrilled to pass the presidential torch to Kristin Appelman in 2022! Kristin, Marketing Manager at Concept Technology and longtime IABC Nashville board member, is a natural collaborator, leader, and overall rock star, and I can’t wait to see what we will accomplish under her leadership.

Thank you, all, for being an important part of the IABC Nashville family. Enjoy the holiday and new year with friends and family, and I look forward to connecting again in the new year.

To read more of Kerry’s letter and the rest of the 2022 news, check out our most recent newsletter. 

Kerry Burke
2021 President, IABC Nashville

A message from IABC Nashville President Kerry Burke:

As you may be aware, we sadly had to postpone our virtual Music City Gold Pen Awards ceremony last week due to cyber security issues. This was an extremely unfortunate occurrence, and does not reflect our organization, nor does it take away from the accomplishments of the award winners. I’m proud of our board’s quick response in getting out timely communication and outreach, and we are eager to move forward and celebrate Music City’s top communicators.

To properly honor the outstanding accomplishments of our award winners, we are shifting our virtual celebration from a live Zoom event to a social media campaign Monday, September 20. Follow us on Facebook, LinkedIn, and Twitter, as we share individual posts recognizing our community’s award-winning communicators and their entries. Please join us in celebrating our winners by liking, commenting, and sharing with your networks. These winners deserve all the praise in the world, so help let’s spread the word and cheer them on!

As members of the International Association of Business Communicators (IABC), an organization with an emphasis on learning, we would like to turn our misfortune into a learning and teaching opportunity. We will focus our next professional development event on video conferencing, cybersecurity, and ways to keep your presentations and organizations safe. We will also hear from experts in these fields. Please keep an eye out for details coming soon.

I’ll end by touching on one of the many lessons I am taking away from this experience – that when unexpected challenges arise, people can show up in the kindest ways. Our chapter leadership has received many messages and phone calls over the past few days – not criticizing or blaming, but offering support, compassion, and encouragement. This is a testament to our IABC organization and the support we have for one another in good times and in bad.

Thank you to our communications community for your understanding, kindness, and support. We look forward to “seeing” you soon.

Digital Marketing Unplugged: Embracing New Strategies in a New Normal

Join our panel of experts for a discussion on making the shift to embrace new online data, and reach our audience in a compelling way.

About this Event
There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.” There’s a new, heavy reliance on technology to stay connected, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.

The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, apply it to winning strategies, and embrace our new normal.

You’ll learn:

• Effective email marketing that catches people’s time and attention
• Rapid fire social media content strategies and hacks
• SEO & data analytics to stay ahead of Google trends

About the Panelists:

Knight Stivender

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrated marketing and data analytics for MP&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy. She has led account teams for ADS Security, Log Still Distillery, United Way of Middle Tennessee, Solstice Senior Living, Bone and Joint Institute of Tennessee, and the University of Pennsylvania.

Prior to her role at MP&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.

GET TICKETS NOW!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Outbranding: Building a Winning Personal Brand in 2021

A strong personal brand should be constantly evolving, especially given last year’s tidal waves. Join us to learn how to refresh yours!

About this Event

How you appear online has become more important than ever–especially in the last year as almost every interaction has been through a video call, social media engagement, or some form of digital communication.

These days, almost all of how you present yourself online relies on a strong, personal brand that translates just as well digitally as it does in person–and that’s precisely what Ebony R. Lincoln, MBA will shed valuable light on.

You’ll learn:

• How to properly identify your personal brand
• How to build your online presence – where can we build trust and add value?
• How to activate and integrate a working strategy that’ll stick

About the Speaker: Ebony R. Lincoln

As a 20-year industry veteran, Ebony has developed and nurtured major brands like Edward Jones, State Farm Insurance, Ameren, Astellas and Change Healthcare. Now, she uses her expertise to help individuals develop their own personal brand delivering dynamic discussions, and providing one-on-one, tailored branding and communication consult sessions.

She’s the winner of several branding, marketing and communications awards by Public Relations Student Society of America, and a multiple award winner in the branding, marketing and communications category by UM Association of Communicators. She’s been awarded Employee of the Quarter by StateFarm Insurance several times and is the recipient of the Star Award and Team Stats Leaders by Astellas Pharmaceutical Company.

GET TICKETS NOW!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.